Project
Apertura (Personal Startup)
Year
2026 - Present
Type
Product content / Social media
Role
Founder & Content Creator
Apertura is a personal project where I'm building a privacy-first social app. As a solo founder with zero budget, I create all video content to explain the product concept and grow organic reach on Instagram and TikTok. This project demonstrates my ability to develop messaging from scratch, create engaging content with minimal resources, and optimize for social media platforms.
Challenge
As a solo founder with no budget, I needed to create engaging product explainer content using only an iPhone, build an audience from zero with no paid promotion, communicate complex privacy and feed control concepts in 15-30 second videos, and maintain consistent posting while building the product.
Approach
I focus on authentic, lo-fi content that explains features clearly: retention-first editing with strong hooks in the first 3 seconds, DIY iPhone production, simple messaging for technical concepts, and platform-native vertical optimization with text overlays and relevant audio.
Deliverables
